On this blog, I will read and introduce, one at a time and as time allows, papers related to qualitative comparative analysis (QCA), marketing science, brand management, and statistics.
Purpose of this shelf
The purpose is to let you grasp, in a short time, what a paper says and where its important points lie before you read it. The guides are also written so that I can use them later as my own reading notes.
Papers covered
I choose papers related to the topics of this blog: QCA methodology, the handling of thresholds, the foundations of data analysis, applications to marketing, and so on.
How each article is organized
Every article follows the same order.
- Reference and summary
- Overview
- Why I chose this paper
- The structure of the paper
- The paper’s contributions
- What I found noteworthy
- Points to revisit, glossary, and references
A section on business applications and a section on connections to related articles are added only when needed.
A note for readers
- Each article is written in my own words, without reproducing the text or the figures and tables of the paper.
- The interpretations are based on my own understanding. If you cite a paper or use it in your research, please always check the original.